Assortment
Building a Coordinated Basket Collection for Wholesale Retail Programs
Coordination is a buying strategy, not only a visual style preference.
Choose a visual language first
A coordinated collection shares weave character, color temperature, and finishing style even when shapes differ. That is what makes a shopper feel the assortment belongs together on one wall.
Start with one or two color cores and three to five silhouettes before expanding.
Related products: 008M / L · DDTDL6E / 8E · 051M / L
Connect shapes to fixtures
Round for tables, oval for consoles, rectangular for shelves, classic baskets for versatile floor and gift use. When each shape has a fixture job, stores can merchandise faster and buy with more confidence.
Link internal assortment notes to the public shape landing pages so teams share the same map.
Make reordering boring in a good way
Coordinated collections reorder cleanly because heroes and fillers are already defined. Track sell-through by family, not only by SKU, so you protect the story even when one size runs hot.
Review the catalog quarterly and prune orphans that no longer support the main language.
Related products
Shop handwoven baskets mentioned in this guide
Next step
Build your coordinated collection from shape pages and catalog filters.
Related reading
Continue with these buyer guides
Regional Taste Differences in Basket Assortments: A Practical Buyer Map
The same catalog can travel globally, but the mix weights should not be copy-pasted.
Multi-Size Basket Sets for Layered Displays and Higher Basket Attachment
Size ladders turn woven baskets into display systems instead of one-off products.
Spring Home Refresh Basket Edit for Wholesale Buyers
Spring edits should feel lighter without abandoning the natural core that sells year-round.